Marketing Your House
In Virginia Beach
The advertising we do is aimed at potential buyers and at agents who already have buyers. The centerpiece of our marketing is a high quality full screen virtual tour. When a home is listed on the MLS (Multiple Listing Service), there is a link to this tour. Since the homes we list are all in excellent condition, the virtual tours are very flattering. Agents can preview the homes to ensure they are bringing clients to quality listings and potential buyers can view the home in any of the hundreds of websites that access the MLS. Everybody seems to love them.
This is a list of some of the websites where our listings are advertised. There are many more.
Remax.com
Prudentialrealty.com
WilliamEWoood.com
JudyBooneRealty.com
Century21.com
KW.com (Keller Williams)
HRMLS.com (Hampton Roads MLS)
Envirian.com
WilliamLayton.com
Oceanava.com (mirror site used for yard signs)
Trulia.com
Zillow.com
The latest study by the National Association of Realtors claims that over 80% of buyers use the internet during their home search. We take pride in providing excellent pictures and virtual tours to bring them through the front door.
Yard signs and flyers are standard and they attract the neighbors (who might know of someone who wants to move into the neighborhood). Open houses scheduled to bring in the folks who don’t have a real estate agent or are just cruising neighborhoods. We do open houses on a case by case basis about two weeks after a listing enters the MLS on a Saturday or a Sunday from 1-3.
An important variable to consider when selling your home is the quality of your real estate agent. You are probably looking for someone who is intelligent, competent, and motivated. You are the best judge of the type of person you want to work with. The bottom line is that you need an agent who understands the local market, has excellent people skills, and has a proven record of successful real estate transactions.
The condition of your home is also very important when you are trying to get top dollar. Everything should be clean and in good repair. Would you pay $600,000 for a home with vinyl countertops and rusty kitchen appliances? Maybe if you were an investor looking for a good deal. The rest of us simply want the perfect home at a fair price.
Staging is a lot simpler than it sounds. If your home already looks like The Pottery Barn, you probably won't have to do much. For everybody else, think about clearing off all the vertical services and putting some furniture in storage. Unless you are a professional decorator, a little bit of decorating is much better than a lot of decorating. Let the home speak for itself. We will help you make the right decisions.
Perhaps the most important decision you will make when marketing your home is the asking price. Price it too high and no one will come. Price it too low and you leave money on the table. Choosing the right price is as much art as it is science and depends on the neighborhood, the condition of the house and property, and they type of buyer your house will attract. We will provide you information on recently sold homes in your neighborhood and surrounding areas to help you determine a fair and realistic asking price.
If you have questions about marketing your home, please contact us using the form below. Your contact info is used only by Will Layton to answer your questions and keep you informed. It is not shared with Wainwright Real Estate or anyone else.
